The Law of Attraction

I found this column on my phone in the notes section. I wrote it almost two years ago within a week of losing a six figure job, when the owners of the company I was working for decided to sell it.

I had four children; one in college, one about to be in college, two small children, and my wife was a stay at home mother. I had no job offers or prospects at the time.

This wasn’t written after great success, but after great disappointment.

I followed my own advice, and am experiencing even greater success than I ever have. I hope this helps you on your journey toward success!

I saw a great example of the law of attraction in a movie a few years ago. It showed a nine year old boy who wanted a bicycle. The boy didn’t want just any bicycle but one he specifically picked out from a catalog. He cut out a picture from a catalog and taped it to his wall so he would see it every day when he woke up and went to bed.

He talked about the bicycle all the time to anyone who would listen. He started asking his parents, grandparents and neighbors if there were any odd jobs he could do to earn extra money. All the money he earned went into a jar labeled “bike.”

IMG_2822-0A few months into his money making journey, the doorbell rang. The boy opened the front door to find his grandfather standing there with the very bicycle he had been saving up for.

The law of attraction worked; the boy attracted the bike to himself.

Some of you might think that was just the love of a grandfather. I agree that the grandfather’s love motivated him to buy the bike for his grandson, but I will also argue that the boy’s actions attracted the bike to him.

If the boy hadn’t talked about it so often his grandfather wouldn’t have known that he wanted it. Had the boy not worked so hard, the grandfather wouldn’t have known how desperately he wanted it. Sure, it was the love for his grandson that caused him to purchase the bicycle, but the boy attracted the end result through his words and actions.

Have you ever heard the saying, “It’s not what you know, but who you know?” Most of us get our job opportunities from the people we know. Your spouse most likely came from a group of friends that you knew, or an organization you worked for or were a part of.

The more you talk about what you want the more the people around you understand what you are looking for and will help you find it. If I have a friend that wants to sell cars and run across someone looking for a car salesman I will go out of my way to connect the two. We naturally help people we like.

There is another facet to the law of attraction. The more you talk about what you want the more you will notice opportunities to achieve that goal. When I decided to become an executive coach I suddenly started picking up on conversations around me where people were frustrated and looking for something better.

I began to hand out my card to those people, and even though all of them did not sign up for my coaching services, many of them did. The more I talked about coaching the more referrals people sent my way; again, friends want to help friends, but they have to know how to help you!

Sometimes the law of attraction isn’t so direct. Eighteen months ago I set a goal: I wanted to work from anywhere in the world from my iPad and iPhone.   I wanted to be able to go wherever God told me to go and do whatever He told me to do. I didn’t want work to get in the way, so I thought taking work with me would be easier.

I had another goal: I wanted to earn enough money to take my children on a mission trip without having to raise the entire amount. I spoke both of these goals out loud repeatedly. I had no idea how I would achieve them, but I had a five year time limit on them.

I am typing the column from 30,000 feet in the air on my way to Uruguay with my oldest son, John Mark. I will be coaching my clients via email on my iPad and on the vonage app on my iPhone through a wifi connection when we are in Uruguay.

It didn’t take five years, it only took eighteen months! I didn’t set fourteen little goals to reach these two larger goals, but when job opportunities ended and others began, I naturally went in the direction of my spoken goals.

What are the goals you have wanted to achieve all these years but haven’t found the time to make happen? I dare you to write them down and speak them out loud at least once a day. If you do, I am willing to bet you will achieve them! What have you got to lose?

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Living Authentically

When you live daily by your Foundational Core Values you are cheered on at first, then you are shunned and then eventually respected. 

Most people give up on on following their Foundational Core Values during the shunning stage, and most find that being respected is typically a lonelier place than they expected it to be. 

I guess it’s the difference between the fantasy of living an authentic life, and having the fortitude to be true to who you really are and living authentically. 
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A Fallen Hero

PCPD badgeOver the past few months I have been in great debate with people in my social media network over the way law enforcement is being portrayed across the nation. I am sickened by the generalization of an entire group of people. How the actions of a small percentage of law enforcement officers have been sensationalized, creating an emotional outbreak of hatred for the entire profession.

I have never excused the inappropriate or criminal actions of any law enforcement officer; however, neither will I ever stand silent while the entire group of men and women get raked over the coals and judged for the actions of a few.

These men and women are heroes; everyday heroes. They ask for nothing in return for their service, but the opportunity to serve the next day.

I can think of no greater example of this “every day heroism” than Lt. Richard Woods, who recently died on duty serving the people and community he loved. Richard died doing what every officer in the United States does every day: doing all he could to help anyone in need.

In the few years I served alongside Richard I never saw him do anything to serve his own self-interest. If something needed to be done, he did it. Even as a Lieutenant, a position typically viewed as a desk job, Richard was the first on the scene of a serious wreck this past week. While working to free a young woman trapped in her vehicle, he suffered a heart attack and died.

When we hear of most officers passing away on duty, it’s usually in a shooting, but Richard passed away doing what he did best: serving others. It is the epitome of how most law enforcement officers die, even when not on duty.

Richard was a member of my family; a brotherhood that most people cannot understand. As much as this column is to honor Richard and how he served his community, it is also about honoring those officers and deputies he left behind. Those that are still serving the exact same way Richard did, even as they grieve the loss of a brother and a friend.

In the upcoming weeks as people are honoring Richard’s life and sacrifice, don’t forget to honor those that are still there serving your community.

Richard was not one for ceremony, he didn’t seek recognition. The best way to honor his memory is to honor his brothers and sisters that are still doing exactly what he died doing. These men and women deserve your respect and your support. We need to honor our fallen heroes, but even more, we need to honor these heroes while they are still with us.

I will miss seeing Richard on my visits to the police department. I will always remember his quiet spirit, the gentle but firm way he handled the public, how he respected everyone as much as they allowed him to (even those he arrested), his willingness to do anything that needed to be done, and how his eyes would squint and how his whole face smiled when he found something humorous.

As you honor his memory, do so by honoring his brothers and sisters he left behind. That is how you truly honor a fallen hero.

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Creating A Culture


customer-culture-change-newsI was talking with one of my coaching clients today about an opportunity he has to help develop a new company or new division of a current company.  One of the big concerns he has had over the past few years is how his current company handles customer service.

As we continued talking it hit me that he now has the opportunity to create the customer experience he has been begging his current company to create.  What an amazing opportunity: to be able to actually do what you know to be right; not just yourself, but to develop and cultivate a culture where those ideals are multiplied.

Sounds like a pipe dream, doesn’t it?  For most people it is, but I know that he has the ability and support to do it!

So, how does a company create a culture?

Well, every company has a culture.  The real question is: Is it a culture that:

  • Increases customer satisfaction and loyalty
  • Increases employee satisfaction and loyalty
  • Focuses on bottom line numbers, or the development of their people
  • Focuses on product/services they offer, or meeting the real needs of their customers
  • Has processes in place to ensure the culture has a firm foundation, is duplicable and coachable

Most company and organizational cultures are based on the leadership, not on process.  Because of this most company cultures are shaky and unpredictable, because you never know when a leader will be hired out from under you (or over you).

If you can not point to a concrete process that your company follows in the areas of: sales, service and leadership development, then the culture you have today may not last the next promotion list.

For a company culture to be stable and long lasting it must have:

  • A simple, concrete process
  • Commitment from the leadership that EVERYONE will use the process
  • Accountability to ensure that the process is followed
  • A process that can be easily duplicated after your current leadership retires or moves on
  • A process that can be coached

Why are these so important for culture development and sustainability?

  • Without a process your culture is dependent on each of your employees idea of customer service
  • Without commitment from leadership it won’t be taken seriously
  • Without accountability new efforts will quickly die
  • If it’s not duplicable, as soon as the “cheer-leader” of the movement leaves, it leaves with them
  • If manager’s aren’t coaching their people in the process, it won’t have daily application with the front line employees

Developing the right culture for your company not only takes time, but a commitment to the processes involved.  If you are interested in creating a more consistent culture within your company, find a consultant or executive coach that has simple, duplicable, concrete processes to help you do that.

Feel free to check out our processes at www.JohnnyWalker.Co  and, and let us know if there is anything we can do for you.


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You’re Next

When hiring an employee or a contractor, don’t focus on what they accomplished only, but how they accomplished it; because old habits die hard, and if you hire them, you’re next! 

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“The only person you need to be better than is who you are today.”

– Col. Potter, MASH 4077

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The Power Of You

One of my favorite quotes is from the movie Spiderman when Uncle Ben looks at Peter and says, “With great power comes great responsibility.”

Too often we look at others talents, abilities and resources and say, “If I had what they had, oh the great things I could do.”  All the while, we fail to do the best we can with what we have been entrusted with.

I also love Zig Ziglar’s quote “You are the only person on earth who can use your ability. It’s an awesome responsibility.”  This is a huge truth that too many people often overlook!

You have been entrusted with the resources that you have. Don’t waste an ounce of energy or a second of time wishing you had more, or something different.

Spend each moment of each day doing all you can with what you have, and do it to the best of your ability. There will be people within your arms reach today that need what only you can give them.

Fear of failing will keep many of you from reaching out. I’ll let you in on a little secret: Failing isn’t when you try and don’t succeed; failing is when you don’t even try.”

You are the best you there is in this world. There is no one with your combination of personality, values, giftedness and life experience. You are the one and only!

So, be intentional everyday of your life and look for opportunities to use what you have to help those around you.  Your resources are very powerful for those around you in need.

Remember, with great power comes great responsibility!

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It’s Not B2B or B2C, It’s H2H

H2H stands for Human to Human, and that is what business is all about!  

You might be a business selling to other businesses, but it’s not the companies that are interacting, it’s the people within those companies!  And before you dismiss me with a wave and a “Thank you, Dr. Obvious” type comment, you need to chew on that for a minute. 

It is believed that Emotional Intelligence is 2x the indicator of success than IQ is.  

Emotional intelligence is the ability to understand your own emotions and how they are effecting the relationships around you. I will take it a step further and say that exceptional emotional intelligence is when you can also understand the emotions of others and how they are effecting those people and their decision making. 

In Business terms IQ is the equivent to “product knowledge.”  Does it have value?  Yes, but until you understand the people you are interacting with and their perception of their needs, you are just another product pusher coming through their door. 

This is true for those of you offering services too. Your services are your products.

The vast majority of companies rank themselves much higher on emotional intelligence than their customers do.  Even worse, most companies don’t understand why a customer left, or even attempt to find out!

Just as employees don’t leave companies, they leave managers; customers don’t leave your company, they leave your:

  • Poor customer service 
  • Sales people that care more about selling product than the customers success in using it
  • Manipulative tactics that result in buyers remorse 
  • Big concern about your year end numbers, and small concern of them overstocking your product

Is your company B2B, B2C or H2H focused?  Here are some tough questions that may help you figure that out:

  • Are you willing to lose a large sales opportunity if it’s not in the best interest of your customer?
  • Will you sell something to your customer they don’t really need or want?
  • Do you spend more time talking about your product or learning about your customers needs?
  • When you are with a customer, are you talking more or are they?
  • Do your sales people ask leading questions to get the answers they want, or open ended questions to better understand the customer’s needs?
  • Is your success found in your bottom line numbers or the level of customer loyalty you have obtained this year?
  • Do your sales people sell the way you want other sales people to sell to you?
  • Do your customer service reps follow a script or are they empowered to solve customer’s problems?

    You can argue that without the numbers you can’t survive, and I will calmly respond with “you will never survive without your customers.”

    Changing a culture from B2B or B2C to H2H takes a concrete process that is simple to implement, coachable and duplicatable.

    For more information on how to accomplish that kind of culture change contact us, we can help!  JohnnyWalker.Co

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    On Business Relationships

    I seldom know as much as I think I know about what is going on, so I find it advantageous to just act right all the time so I don’t have anything to worry about.

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    Four Pillars of Leadership

    Leadership development has always been important, but it has become a big buzz word in the wake of the economic crash we experienced in recent years.  Throughout the 80’s and 90’s we seemed to lose focus on what was important and rationalized all sorts of behaviors as long as we achieved the end result.

    It wasn’t a new theme for humanity.  “The end’s justifies the means” cliché has been around for ages.  But in the chase for the golden ring, we once again found a lot of our companies lacking true leadership.

    They had people in those positions, but position doesn’t make leaders.  True leaders are developed when they follow “The Four Pillars of Leadership.”

    Leadership is all based on Foundational Core Values.™  If you forsake those, everything else falls down.Pillars of Leadership B&W

    The four pillars are:

    1. Relationship Development
    2. Talents and Strengths
    3. Accountability
    4. Personal Development

    Only when these pillars remain firm on the foundation of Foundational Core Values™ can a true leader emerge.

    The real problem of leadership is the foundation on which their leadership is built.  If one doesn’t know their Foundational Core Values™ and are not committed to them regardless of the outcome, their foundation may be based on things like:

    1. What others say is important
    2. Whatever is popular
    3. My emotions of the moment
    4. Whatever gets me what I want

    And we wonder why there is such inconsistency in leadership within companies.

    If all leadership knew what their Foundational Core Values™ were, and they were committed to them, there would be a greater level of consistency within the company because all good values integrate and meld with other good values.

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